It successfully replicates that look and feel. You could use the font to create endless designs similar to the original BEARDS design. It’s a caps / small-caps design, with alternates for each character, including several swash variations. Lubaline goes well beyond the six letters forming the “BEARDS” lettering. Often, it’s not as easy as it looks, and maybe not even possible. I’ve done this sort of thing myself a few times, and it’s an interesting creative challenge. The basic “BEARDS” lettering has been extrapolated out into a complete typeface. Sproviero’s Lubaline is clearly based on a specific bit of lettering: the cover of a book called Beards, designed and lettered by Lubalin partner Alan Peckolick in 1976. It sparked my own ambition to do type design someday. I was heavily influenced by all this in my formative years as a young designer. Herb Lubalin and his various collaborators dominated the New York design scene, and ITC dominated the type world. He has even done a pitch-perfect ’70s script typeface called Seventies. Maximiliano Sproviero is a skilled young type designer specializing in script and display typefaces, some with a distinctly ’70s vibe.
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